Writing a book

I have been hearing more and more in the last week about a certain someone and her soon to be released book. She has a well known name. She got a huge advance. She had a ghost writer. She has a built-in following. Her book, while not for sale yet, is already a best seller.
This may sound like sour grapes but this really upsets me. Someone writing and selling a book in this manner makes it harder for the real writers of the world. You know, the ones who write their own books. The ones who don't have a sensationalistic platform and don't command the huge advances. The ones who get ignored by the traditional houses because the money is being spent on people like this author.
It's frustrating but we can work around this. We just have to work harder. If you can't attract the attention of a large house, court one of the many small independent presses that are out there. Of course, make sure your book is the best it can be. This goes without saying. And then market the heck out of that book.
Tell everyone you know. Speak. Send it away for reviews. It can be done.
The flash in the pans will always be there and the large houses will always go for the big names because they are driven by their bottom line but it doesn't mean your book won't see the light of day. You will just have to be more creative.